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AR-Supplemented Virtual Art Fairs

Frieze is Adapting to COVID-19 Restrictions with Technology

— April 22, 2020 — Art & Design
Virtual art fairs, concerts, and exhibitions have become customary during the COVID-19 health pandemic as many event-based industries are trying to quickly adapt to the disruption and keep their viewership engaged. Art fair conglomerate Frieze is a great example of this.

While Frieze's New York fair was scheduled for early May, the company had to cancel and bring it online instead. Next month, creative connoisseurs will be able to enjoy a virtual art fair experience and galleries will have the opportunity to showcase 30 works each in their own individual show rooms. In addition, Frieze supplements its virtual art fair with augmented reality technology, allowing audiences to transport and view their potential purchases in the context of their home.


Image Credit: Frieze
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