Brands use gamified ways to raise awareness and spread information on COVID-19
Trend - With brands increasingly tackling false or misrepresented information surrounding the COVID-19 pandemic, some are offering gamified platforms to give people information on the crisis. These games and interactive platforms inform consumers with updates, or offer useful information on the steps consumers can take to protect themselves and others.
Insight - As consumers face stress and uncertainty regarding their routines, incomes and loved ones' health, it is critical that they are offered accurate information in such unprecedented and fluid circumstances . Having lost control over a large portion of their lives, consumers are looking for ways to regain it in other ways--whether that's in staying informed, adopting safety measures in their households, or finding ways to distract themselves.
Insight - As consumers face stress and uncertainty regarding their routines, incomes and loved ones' health, it is critical that they are offered accurate information in such unprecedented and fluid circumstances . Having lost control over a large portion of their lives, consumers are looking for ways to regain it in other ways--whether that's in staying informed, adopting safety measures in their households, or finding ways to distract themselves.
Workshop Question - How is your brand easing the psychological burdens associated with the current pandemic?
Trend Themes
1. Gamified Information - Gamified platforms and interactive games are becoming increasingly popular as a way for brands to offer consumers accurate information related to COVID-19 in an engaging way.
2. Augmented Reality (AR) - Businesses are utilizing AR technology to offer engaging and educational experiences for consumers in an interactive and immersive way.
3. Digital Distraction - As consumers navigate unprecedented circumstances and look for ways to regain control in their lives, businesses are offering digital distractions to promote stress relief and positivity.
Industry Implications
1. Gaming and Entertainment - Businesses in the gaming and entertainment industry have an opportunity to leverage their platforms to educate and inform consumers about COVID-19 in an engaging way.
2. Technology - The use of AR technology is disrupting the way consumers receive information and creating innovative educational experiences for a range of industries, including healthcare, education, and retail.
3. Marketing and Advertising - Marketers and advertisers have an opportunity to use digital channels to offer consumers positive distractions and stress relief during challenging times.
