Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gamified
Info
Brands use gamified ways to raise awareness and spread information on COVID-19.
4.1
Trend score
Trend
What is the Gamified Info trend?
Gamified Info: With brands increasingly tackling false or misrepresented information surrounding the COVID-19 pandemic, some are offering gamified platforms to give people information on the crisis. These games and interactive platforms inform consumers with updates, or offer useful information on the steps consumers can take to protect themselves and others.
Insight
The consumer insight behind the Gamified Info trend
As consumers face stress and uncertainty regarding their routines, incomes and loved ones' health, it is critical that they are offered accurate information in such unprecedented and fluid circumstances . Having lost control over a large portion of their lives, consumers are looking for ways to regain it in other ways--whether that's in staying informed, adopting safety measures in their households, or finding ways to distract themselves.
Trend themes
Themes within the Gamified Info trend
Three behaviours holding the trend together01
Gamified Information
Gamified platforms and interactive games are becoming increasingly popular as a way for brands to offer consumers accurate information related to COVID-19 in an engaging way.
02
Augmented Reality (AR)
Businesses are utilizing AR technology to offer engaging and educational experiences for consumers in an interactive and immersive way.
03
Digital Distraction
As consumers navigate unprecedented circumstances and look for ways to regain control in their lives, businesses are offering digital distractions to promote stress relief and positivity.
Industry implications
What the Gamified Info trend means for industry
Where the trend changes the playbookFor
Gaming and Entertainment
Businesses in the gaming and entertainment industry have an opportunity to leverage their platforms to educate and inform consumers about COVID-19 in an engaging way.
For
Technology
The use of AR technology is disrupting the way consumers receive information and creating innovative educational experiences for a range of industries, including healthcare, education, and retail.
For
Marketing and Advertising
Marketers and advertisers have an opportunity to use digital channels to offer consumers positive distractions and stress relief during challenging times.
Workshop question
How is your brand easing the psychological burdens associated with the current pandemic?
Trend signals
Trend signals for Gamified Info
Trend score 4.1 out of 10, from popularity 67%, activity 48%, freshness 9%.
Popularity67%
Activity48%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Gamified Info trend
4 featured examples from Mar 26 to Apr 23, 2020CategoryTech
AR Social Distancing Lenses
Snapchat Created New COVID-19 Lenses in Collaboration with the WHO
The integration of AR lenses on social media platforms presents opportunities for businesses to engage with users and promote their products or services in a unique and interactiv…
CategoryTech
Virus-Related AR Games
Waleed Nasir Plans to Create a COVID-19 Augmented Reality Game
Utilizing gamification to promote an interactive, educational and entertaining gaming experience that focuses on health and safety.
CategoryTech
Social Distancing AR Games
USA Today's AR App Offers Quizzes and Narrative-Based Games
Potential for developers to create AR apps that offer engaging and educational experiences.
CategoryLifestyle
Safety-Encouraging App Games
Zenly's Stay At Home Challenges Gamifies Social Distancing
The mobile app development industry can create apps that encourage safety among users through gamification and location-based features.
