Design and tech enforce physical distancing practices in public settings
Trend - Brands are creating or re-designing products and spaces that force mindfulness when people are too close to one another, encouraging safety as the COVID-19 pandemic continues. Whether they're retail space designs that enforce space between customers or tech innovations that serve as reminders to keep a distance, these alterations aim to enhance public health.
Insight - Though people around the world are staying indoors, there remain instances where people must leave the house--whether shopping for essential goods or exercising. If consumers are out in public without taking reasonable precautions, they're risking their own health and the health of others. Thus, products/services/designs that keep them mindful of distance are currently crucial.
Insight - Though people around the world are staying indoors, there remain instances where people must leave the house--whether shopping for essential goods or exercising. If consumers are out in public without taking reasonable precautions, they're risking their own health and the health of others. Thus, products/services/designs that keep them mindful of distance are currently crucial.
Workshop Question - How could your brand take measures to promote public health right now?
Trend Themes
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Social Distance Tech Innovations — Brands are creating or re-designing products and spaces that enforce physical distancing practices in public settings with tech innovations.
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No-contact Shopper Initiatives — Grocery stores and brands are implementing new measures like one-way aisles to curb customer contact as a response to COVID-19.
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Wearable Workplace Safety Devices — Startups are creating wearable gadgets for workplace social distance tracking to address health and safety concerns due to COVID-19.
Industry Implications
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Retail Industry — Retailers are implementing technology innovations to encourage physical distancing between shoppers and prioritize health and safety in their stores.
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Healthcare Industry — Wearable devices and other tech innovations are being created to address health and safety concerns in the workplace during the COVID-19 pandemic.
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Consumer Technology Industry — Social distancing-focused tech innovations are being created to promote safety and mindfulness among consumers during the COVID-19 pandemic.
