Those in search of a new condiment flavor may be drawn to the new HEINZ HoneyRacha -- a perfect marriage of sweet and spicy that's set to hit shelves Sring 2020. HEINZ HoneyRacha will make a very brief appearance at Super Bowl LIV in a branded new 30-second commercial in the big game.
To create the ad, HEINZ joined forces with iconic director Roman Coppola, director of hundreds of iconic pieces of film and an avid fan of the brand. It's the first strategic partnership advertising agency Wieden+Kennedy New York, and the HEINZ commercial will air in the game’s second quarter, fourth commercial break.
Image Credit: Heinz