Brands and creatives are working on collaborations for COVID-19 relief
Trend - Brands are collaborating with other brands, creative professionals, and even their fans to co-design unique products. These projects are launched as relief efforts for independent businesses and individuals who have been strongly affected by the COVID-19 pandemic.
Insight - Consumers are experiencing the impact of the COVID-19 lockdown and those in a position to help are looking for accessible ways to do so. As a result, many are opting for products and initiatives that are launched as relief efforts for independent businesses, essential workers, and communities who have been severely impacted. In doing so, consumers feel more at ease as they have contributed to solving a problem brought on by this uncertain time.
Insight - Consumers are experiencing the impact of the COVID-19 lockdown and those in a position to help are looking for accessible ways to do so. As a result, many are opting for products and initiatives that are launched as relief efforts for independent businesses, essential workers, and communities who have been severely impacted. In doing so, consumers feel more at ease as they have contributed to solving a problem brought on by this uncertain time.
Workshop Question - How might your brand orchestrate relief efforts for a community in need?
Trend Themes
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Co-creation — Brands and creatives are working together to design unique products as relief efforts for COVID-affected individuals and businesses.
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Charitable Collaborations — Trending charitable collaborations are giving back to communities impacted by COVID-19 and supporting independent businesses and essential workers.
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Artistic Wellbeing — The Wellbeing Project and Amplifier are launching campaigns and competitions to promote mental health and stress management through artistic design.
Industry Implications
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Marketing and Advertising — These trends can inspire marketing and advertising professionals to create impactful and meaningful campaigns for their clients and brands.
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Food and Beverage — The collaborative and charitable spirit seen in these trends can be adapted to the food and beverage industry to support affected restaurants and create unique products for good causes.
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Art and Design — With the emphasis on co-creation and artistic design to support mental health and wellbeing, this movement can inspire artists and designers to create engaging and impactful campaigns with a purpose.
4 Featured, 36 Examples:
67,735 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
Warm
Consumer Insight Topics:
