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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,612 more

Co-Created Benefit

Brands and creatives are working on collaborations for COVID-19 relief

Trend - Brands are collaborating with other brands, creative professionals, and even their fans to co-design unique products. These projects are launched as relief efforts for independent businesses and individuals who have been strongly affected by the COVID-19 pandemic.

Insight - Consumers are experiencing the impact of the COVID-19 lockdown and those in a position to help are looking for accessible ways to do so. As a result, many are opting for products and initiatives that are launched as relief efforts for independent businesses, essential workers, and communities who have been severely impacted. In doing so, consumers feel more at ease as they have contributed to solving a problem brought on by this uncertain time.
Workshop Question - How might your brand orchestrate relief efforts for a community in need?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
34,891 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
This Quarter and Warm

Featured Examples

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