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Augmented Adaptation

Artists and designers are tapping AR to compensate for cancelled events

Trend - The majority of art fairs and exhibitions have been canceled due to the outbreak of COVID-19 and many are adapting to the dramatic changes via technology. Augmented reality, in particular, is embraced by artists and designers as a means to exhibit new works and stabilize the art market.

Insight - The government-imposed restrictions due to COVID-19 on people's daily routines have brought on increased levels of restlessness. As a result, many are drawn to digital environments that replicate physical events. By appealing to a sense of escapism, individuals feel comforted and less confined as they engage in pursuits of self-expression or activities that are generally familiar to them.
Workshop Question - How might your brand use AR/VR to replicate or supercharge an experience?
4 Featured, 24 Examples:
18,797 Total Clicks
Date Range:
Apr 20 — Apr 20
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