Artists and designers are tapping AR to compensate for cancelled events
Trend - The majority of art fairs and exhibitions have been canceled due to the outbreak of COVID-19 and many are adapting to the dramatic changes via technology. Augmented reality, in particular, is embraced by artists and designers as a means to exhibit new works and stabilize the art market.
Insight - The government-imposed restrictions due to COVID-19 on people's daily routines have brought on increased levels of restlessness. As a result, many are drawn to digital environments that replicate physical events. By appealing to a sense of escapism, individuals feel comforted and less confined as they engage in pursuits of self-expression or activities that are generally familiar to them.
Insight - The government-imposed restrictions due to COVID-19 on people's daily routines have brought on increased levels of restlessness. As a result, many are drawn to digital environments that replicate physical events. By appealing to a sense of escapism, individuals feel comforted and less confined as they engage in pursuits of self-expression or activities that are generally familiar to them.
Workshop Question - How might your brand use AR/VR to replicate or supercharge an experience?
Trend Themes
1. Augmented Reality - Artists and designers are leveraging AR to exhibit new works and stabilize the art market, highlighting significant opportunities for AR-powered installations and AR-supplemented virtual art fairs.
2. Escapism - The pandemic-induced restrictions have brought on increased levels of restlessness, leading to a growing interest in digital environments that replicate physical events, showcasing significant opportunities for AR-enhanced furniture and AR-powered exhibits to offer individuals the comfort of sense of escapism.
3. Virtual Art Fairs - The event-based industry's quick adaptation to the pandemic has led to the emergence of virtual art fairs, which have become the norm and offer new opportunities for galleries to showcase their works and art enthusiasts to view and potentially purchase them, highlighting significant opportunities for AR-supplemented virtual art fairs.
Industry Implications
1. Art and Design - AR-powered exhibits and AR-supplemented virtual art fairs offer significant disruptive innovation opportunities for the Art and Design industry to create new experiences and reach audiences during pandemics and periods of restricted movement.
2. Furniture - AR-enhanced furniture offers significant disruptive innovation opportunities for the Furniture industry to create unique and engaging products that appeal to individuals in search of comfort and a sense of escapism in the midst of the pandemic-induced restrictions.
3. Technology - The emergence of virtual art fairs and AR-powered exhibits highlight significant disruptive innovation opportunities for the Technology industry to enable individuals to view and purchase art from the comfort of their homes through the use of AR technology.
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Date Range:
Apr 20 — Apr 20
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