Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Reimagined
Design
Designers are rethinking traditional product formats to meet pandemic needs.
5.3
Trend score
Trend
What is the Reimagined Design trend?
Reimagined Design: The COVID-19 pandemic has enforced various restrictions on a global level—from the way we interact with one another to traveling and cleanliness. As a result, many designers are striving to reimagine traditional products like door handles and protective equipment to better suit the context of the pandemic.
Insight
The consumer insight behind the Reimagined Design trend
The current health pandemic is forcing consumers to rethink the ways they interact with people and objects on a day-to-day basis. Many are finding it increasingly difficult to change their habits or even to adapt old products to meet new needs. As a result, individuals look for solutions that embrace intuitive design as such innovations allow them to better adapt to the changes brought on by the current pandemic. This gives them peace of mind as they are prompted to seamlessly engage in best safety practices for the sake of public health.
Trend themes
Themes within the Reimagined Design trend
Three behaviours holding the trend together01
Intuitive Design
Due to the pandemic context, many designers are striving to reimagine traditional products using intuitive design to better suit pandemic needs.
02
Utilizing Facilities and Resources
Companies and industries are repurposing their current resources and facilities to swiftly manufacture much-needed pandemic-related necessities.
03
Modified Devices
Medical professionals and engineers are modifying tools and equipment to repurpose them as solutions for pandemic-related needs.
Industry implications
What the Reimagined Design trend means for industry
Where the trend changes the playbookFor
Product Design
Design professionals can take this opportunity to use their skills to re-imagine products for pandemic scenarios.
For
Manufacturing and Production
Companies with existing facilities can look at how to repurpose or adapt their resources to create pandemic-related products.
For
Healthcare and Medical Devices
Professionals can explore how existing equipment can be modified or used for different purposes in the healthcare industry during times of crisis.
Workshop question
How might your brand tap intuitive design to meet immediate needs?
Trend signals
Trend signals for Reimagined Design
Trend score 5.3 out of 10, from popularity 76%, activity 74%, freshness 9%.
Popularity76%
Activity74%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reimagined Design trend
4 featured examples from Mar 30 to Apr 7, 2020CategoryArt & Design
Hands-Free Door Handles
In Light of COVID-19, Ivo Tedbury & Freddie Hong Present a Useful Design
Architecture and design firms can explore the creation of hands-free door handles as a design solution, offering clients safer and more hygienic spaces in light of the COVID-19 pa…
CategoryArt & Design
3D-Printed Face Mask Buckles
Creality's 3D-Printed Buckles Perfect Performance of Face Masks
The medical industry has a growing demand for innovative solutions to pressing issues, presenting opportunities for companies to introduce disruptive and life-saving technologies.
CategoryMarketing
Spray Hand Sanitisers
Design Studio Yield Uses Its Facilities to Meet the Demand for the Product
Repurposing existing facilities to manufacture crucial medical supplies, including spray hand sanitizers, has the potential to disrupt traditional manufacturing processes and supp…
CategoryTech
Adapted Ventilator Efforts
Engineers and Medical Researchers are Making Unconventional Ventilators
The adaptation of sleep apnea machines for use as ventilators presents an opportunity for disruptive innovation in medical device manufacturing.
