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Tween Connect

Brands are launching initiatives to help Gen Z stay social and mindful

Trend - Many brands are releasing various interactive and kid-friendly initiatives to highlight the importance of physical distancing during COVID-19. These launches have the objective to inform kids about the health pandemic, as well as to keep them connected with their friends.

Insight - Gen Z consumers are at an age where they are socially flourishing and as a result, many are finding it difficult to get accustomed to the need for physical distancing, often becoming restless at home. While some contemporary communication tools are not built for younger audiences, there is now a demand for accessible and kid-friendly activations that allow users to connect with their friends in creative and entertaining ways. Since these types of innovations allow Gen Z to be socially active while still maintaining a proper distance, such tools can often have a stress-relieving effect.
Workshop Question - How is your brand addressing consumer concerns in socially trying times?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 38 Examples:
35,437 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

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