Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,539 more

Tween Connect

Brands are launching initiatives to help Gen Z stay social and mindful

Trend - Many brands are releasing various interactive and kid-friendly initiatives to highlight the importance of physical distancing during COVID-19. These launches have the objective to inform kids about the health pandemic, as well as to keep them connected with their friends.

Insight - Gen Z consumers are at an age where they are socially flourishing and as a result, many are finding it difficult to get accustomed to the need for physical distancing, often becoming restless at home. While some contemporary communication tools are not built for younger audiences, there is now a demand for accessible and kid-friendly activations that allow users to connect with their friends in creative and entertaining ways. Since these types of innovations allow Gen Z to be socially active while still maintaining a proper distance, such tools can often have a stress-relieving effect.
Workshop Question - How is your brand addressing consumer concerns in socially trying times?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
12,720 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
This Week and Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Isolation-Friendly Travel Campaigns
Isolation-Friendly Travel Campaigns
Club Med Pivots Marketing Efforts Amid the COVID-19 Crisis
Kid-Friendly Quarantine Content
Kid-Friendly Quarantine Content
Sesame Street's Caring for Each Other Initiative Helps Kids Learn
Sportswear Brand-Made Medical Shields
Sportswear Brand-Made Medical Shields
Nike Face Shields are Being Produced to Fight COVID-19
Third-Party Social Media Stories
Third-Party Social Media Stories
Snapchat Launched a New Compatibility Feature Named App Stories
Social Media AR-Game-Promotions
Social Media AR-Game-Promotions
EA Created a Snapchat Lens with Content from the Sims 4
Social Distancing Care Packages
Social Distancing Care Packages
Girls' Night In Created a Self-Care Package to Help People Stay In
Virus Control Park Apps
Virus Control Park Apps
The Disney Experience App Encourages Good Hygiene Practices
Streamlined Household Management Apps
Streamlined Household Management Apps
The Owl Labs Work from Home Scheduler Aids with Productivity
Premium Plant-Based Patties
Premium Plant-Based Patties
Woolworths' Spinach, Sweetcorn and Butter Bean Burger is Diet-Friendly
Optimizing Internet Service Amid Disruption
Optimizing Internet Service Amid Disruption
An Interview with Jason Cowan, CEO of FibreStream
Eco-Friendly Shower Filters
Eco-Friendly Shower Filters
Klean is an Aluminum Tool That's Supports Smart Showers & Self-Care
Acoustically Enhanced Pop-Up Experiences
Acoustically Enhanced Pop-Up Experiences
BAUX's the Temple of Sound is Impressively Functional
Curated DIY Content Apps
Curated DIY Content Apps
Pinterest Added a Today Tab to Show Customized Content and COVID-19 Info
Probiotic CBD Skincare
Probiotic CBD Skincare
KOVO Essentials Skincare Combines CBD, Probiotics & Natural Botanicals
Millennial-Targeted Hair Loss Products
Millennial-Targeted Hair Loss Products
Keeps is Offering Customers 50% Off Its Tailored Products
Discounted Online Language Lessons
Discounted Online Language Lessons
PandaTree is Offering Discounted Language Lessons for Children
At-Home Play Packs
At-Home Play Packs
Toyr"R"Us Canada Created Entertaining 'R' Stay-at-Home Play Packs
Beach Cleanup Games
Beach Cleanup Games
Rockpool Challenges Players to Collect Garbage Before the Tide Comes In
Coping-Focused Social Platforms
Coping-Focused Social Platforms
Snapchat Added Mental Heath Tools Focused on COVID-19 Coping
Buildable Sci-Fi Helmets
Buildable Sci-Fi Helmets
LEGO's Star Wars Helmet Kits Appeal to Fans of All Ages
Mobile AR Advertising Tools
Mobile AR Advertising Tools
Snapchat Released Its Lens Web Builder Tool to Mobile Markers
play_circle_filled Video Game-Inspired Toy Sets
Video Game-Inspired Toy Sets
The Lego x Nintendo Super Mario Sets are Interactive
play_circle_filled Customizable Crafting Toys
Customizable Crafting Toys
LEGO DOTS Introduces a Fun New Way to Make Custom Accessories & Decor
play_circle_filled Learning Skills for Employability
Learning Skills for Employability
An Interview with Jennifer Flanagan, CEO of Actua
Felt Pizza Toys
Felt Pizza Toys
IKEA's Dutig Pizza Set Consists of 24 Pieces
Mobile Third-Party Advertising Tests
Mobile Third-Party Advertising Tests
Snapchat is Testing Audience Network Advertisements
Playfully Packaged Engineering Toys
Playfully Packaged Engineering Toys
These Construction Toys for Kids Have Boxes Double as Playsets
Strong-Man Sustainability Campaign Launches
Strong-Man Sustainability Campaign Launches
Hefty Built a National Campaign Around Martins Licis
Dancing Sloth Toys
Dancing Sloth Toys
ZURU's Fifi "The Flossing Sloth" Slowly Moves to Popular Dance
In-App Mental Health Resources
In-App Mental Health Resources
Snapchat's Here for You Service Supports Mental Health
play_circle_filled Branded Confidence-Boosting Ads
Branded Confidence-Boosting Ads
Axe & Netflix Series Team Up to Tackle Confidence Crisis in Teens