EA is releasing a Snapchat lens for 'The Sims 4' in order to promote the game. The AR Snapchat lens allows users to alter a photo with pictures from the game, and users can also take photos with pets from the game. The Sims 4 was initially released in 2014 as a life simulation game, and it appears that EA is re-promoting the title as a pass time for people stuck indoors due to the outbreak of COVID-19.
Launching interactive content over Snapchat will also ensure to get eyes on the game. This is because Snap is seeing people download Snap Camera for desktop at a rate 10 times more than normal.
Image Credit: The Sims