Hefty used the Periscope ad agency to create a sustainability campaign featuring Martins Licis, the world's strongest man. The campaign also has 15 and 16-second clips for YouTube, that feature links to the full ads. The ad was also adapted for the Snapchat platform to make it look like the Martins Licis cracked the viewer's device screen.
The main focus of the sustainability campaign features the strong man pulling a plane using a harness. While the plane is being moved, the ad states that Hefty was instrumental in recycling 300 tons of plastic materials.
The add may connect with eco-conscious consumers because it speaks to direct actions the company has taken to promote sustainability. Additionally, the ad uses a strong man to convey this information in a humorous way.
Image Credit: Courtesy of Periscope