Axe & Netflix Series Team Up to Tackle Confidence Crisis in Teens
Grace Mahas — February 4, 2020 — Social Good
References: youtube & cosmeticsbusiness
In the wake of the "confidence crisis" prevalent among teens, Axe, the men's fragrance brand, joined forces with hit Netflix series Sex Education to release a series of real-life dating stores from teens via Snapchat, YouTube, and Instagram. Each story will be introduced by a cast member of the show, with Asa Butterfield (who plays Otis Millburn) kicking off the event.
“Sex, dating and relationships are such a big part of our guys’ lives, it only made sense for us to work with the experts at Sex Education to create hilarious but educational stories to help teens break out of their dating funk and gain the confidence as they navigate this new world of dating,” said Axe’s Global Brand Director Caroline Gregory.
Image Credit: Instagram/ @sexeducation
“Sex, dating and relationships are such a big part of our guys’ lives, it only made sense for us to work with the experts at Sex Education to create hilarious but educational stories to help teens break out of their dating funk and gain the confidence as they navigate this new world of dating,” said Axe’s Global Brand Director Caroline Gregory.
Image Credit: Instagram/ @sexeducation
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