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Experiential Seltzer

Hard seltzer brands are launching events & marketing stunts to drive interest

Trend - Brands that are manufacturing low-alcoholic hard seltzer are amplifying consumer fandom through various interactive experiences. Marketing techniques here vary from full-blown festivals to interesting experiences.

Insight - Developed by exponential consumer interest in a given product or experience, "fandom" is able to facilitate the grounds for a social space where consumers feel welcomed and as part of a growing like-minded community. Such experiences not only allow people to be more comfortable, but they are also exciting because they can establish new connections—whether that is with a given product or another person.
Workshop Question - How might your brand increase the experiential factor for consumers?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
16,083 Total Clicks
Date Range:
Aug 19 — Apr 20
Trending:
Untested

Featured Examples

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