Category
Business
Assisted Conversion
Trend cluster
Category
Drive-Thru
Acceleration
Brands prioritize drive-thrus as physical distancing remains in effect.
5.9
Trend score
Trend
What is the Drive-Thru Acceleration trend?
Drive-Thru Acceleration: As physical distancing policies and suggestions continue across the globe, brands are prioritizing their drive-thru capacities in order to keep business going in a safe way. Everything from food brands to brands in the cannabis space are taking on these measures, prioritizing both convenience and public health.
Insight
The consumer insight behind the Drive-Thru Acceleration trend
At a time when consumers are facing indefinite disruptions to their lives, being able to hold on to aspects of their old lives is crucial for their mental and physical health. Though the changes they're currently facing have forced some flexibility on their end, consumers are looking to retain a sense of normalcy in their habits and outings that they can achieve with the help of businesses.
Trend themes
Themes within the Drive-Thru Acceleration trend
Three behaviours holding the trend together01
Drive-Thru Prioritization
Businesses across industries are prioritizing drive-thru services to cater to consumers' need for convenience and safety amidst physical distancing policies and suggestions
02
Meal Bundles
Meal bundles and family-sized options that cater to immediate consumption and home delivery are becoming increasingly necessary among food businesses to provide easy and safe meal solutions for families sheltering in place
03
Drive-Thru Shops
Designers and retailers are turning to drive-thru models to provide consumers with necessary items via contactless delivery, such as face masks, to cater to social distancing and supply shortages needs
Industry implications
What the Drive-Thru Acceleration trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage businesses are leveraging drive-thru services and meal bundles to maintain business continuity in a safe and convenient way amidst physical distancing policies
For
Retail
Retailers are exploring options such as drive-thru shops to continue providing essential items and cater to the need for social distancing
For
Fashion
Fashion designers and retailers are repurposing their factories to cater to the demand for essential items such as face masks and are exploring new models such as drive-thru shops to provide contactless delivery
Workshop question
How is your brand accommodating new consumer routines?
Trend signals
Trend signals for Drive-Thru Acceleration
Trend score 5.9 out of 10, from popularity 89%, activity 80%, freshness 9%.
Popularity89%
Activity80%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Drive-Thru Acceleration trend
4 featured examples from Mar 24 to Apr 20, 2020CategoryBusiness
Drive-Thru Face Mask Shops
Melanie Wong Designs Bamboo Cotton Face Masks to Help Stop COVID-19
Fashion brands can utilize antibacterial fabrics to create everyday clothing that provides added protection for consumers.
CategoryLifestyle
Cannabis Dispensary Drive-Thrus
Mana Supply Co.'s Drive-Thru Encourages Safe Deliveries
Cannabis dispensaries can adopt innovative models such as drive-thrus, digital payments, and online ordering and delivery platforms to cater to the needs of medical cannabis patie…
CategoryBusiness
Drive-Thru Greengrocers
Tokyo's Food Supply Provides Safe Access to Fruits and Vegetables
Wholesalers can explore new avenues such as direct-to-consumer sales to adapt to changing market conditions.
CategoryBusiness
Family-Sized Meal Bundles
Panera is Helping Families Quarantine with Its Panera Family Feast
The foodservice industry has a chance to innovate with meal bundles and contactless delivery options, creating new opportunities for revenue and customer engagement during the pan…
