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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,537 more

Minimalist Entertainment

In times of crisis, entertainment becomes more simplistic

Trend - In prosperous times, consumers seek increasingly extravagant forms of entertainment that take full advantage of technological capabilities. Times of crisis seems to call for entertainment that focuses more on creating a sense of calm through simplicity.

Insight - In times of volatility, consumers shift from seeking escapism to seeking a sense of calm in their leisure time. This is particularly poignant with those whose main source of entertainment is online. The breadth of content available through the Internet can be chaotic, and that sense of chaos can create additional stress in times of crisis. Streamlining choices and reducing the complexity of digital entertainment provide consumers with the sense of comfort they seek.
Workshop Question - What is one way you could provide your customer with a sense of calm?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
34,253 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
Recent and Average
Consumer Insight Topics:

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