In times of crisis, entertainment becomes more simplistic
Trend - In prosperous times, consumers seek increasingly extravagant forms of entertainment that take full advantage of technological capabilities. Times of crisis seems to call for entertainment that focuses more on creating a sense of calm through simplicity.
Insight - In times of volatility, consumers shift from seeking escapism to seeking a sense of calm in their leisure time. This is particularly poignant with those whose main source of entertainment is online. The breadth of content available through the Internet can be chaotic, and that sense of chaos can create additional stress in times of crisis. Streamlining choices and reducing the complexity of digital entertainment provide consumers with the sense of comfort they seek.
Insight - In times of volatility, consumers shift from seeking escapism to seeking a sense of calm in their leisure time. This is particularly poignant with those whose main source of entertainment is online. The breadth of content available through the Internet can be chaotic, and that sense of chaos can create additional stress in times of crisis. Streamlining choices and reducing the complexity of digital entertainment provide consumers with the sense of comfort they seek.
Workshop Question - What is one way you could provide your customer with a sense of calm?
Trend Themes
1. Simplification of Entertainment - In times of crisis, consumers seek entertainment that creates a sense of calm through simplicity.
2. Personalization & AI - The use of AI technology to personalize experiences has become increasingly popular in various industries.
3. Remote Collaboration - The pandemic has forced many industries to improvise and find new ways of collaborating remotely.
Industry Implications
1. Digital Entertainment - There is a growing market for streamlined digital entertainment that provides consumers with a sense of comfort and simplicity amid volatility.
2. At-home Activities - There is an increasing demand for at-home activities as consumers spend more time inside.
3. Food & Beverage - There is a need for simple and healthy recipes with limited ingredients that can be made at home during a crisis.
5 Featured, 45 Examples:
137,047 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
Warm
Consumer Insight Topics:
