Category
Lifestyle
Assisted Choices
Trend cluster
Category
Minimalist
Entertainment
In times of crisis, entertainment becomes more simplistic.
4.4
Trend score
Trend
What is the Minimalist Entertainment trend?
Minimalist Entertainment: In prosperous times, consumers seek increasingly extravagant forms of entertainment that take full advantage of technological capabilities. Times of crisis seems to call for entertainment that focuses more on creating a sense of calm through simplicity.
Insight
The consumer insight behind the Minimalist Entertainment trend
In times of volatility, consumers shift from seeking escapism to seeking a sense of calm in their leisure time. This is particularly poignant with those whose main source of entertainment is online. The breadth of content available through the Internet can be chaotic, and that sense of chaos can create additional stress in times of crisis. Streamlining choices and reducing the complexity of digital entertainment provide consumers with the sense of comfort they seek.
Trend themes
Themes within the Minimalist Entertainment trend
Three behaviours holding the trend together01
Simplification of Entertainment
In times of crisis, consumers seek entertainment that creates a sense of calm through simplicity.
02
Personalization & AI
The use of AI technology to personalize experiences has become increasingly popular in various industries.
03
Remote Collaboration
The pandemic has forced many industries to improvise and find new ways of collaborating remotely.
Industry implications
What the Minimalist Entertainment trend means for industry
Where the trend changes the playbookFor
Digital Entertainment
There is a growing market for streamlined digital entertainment that provides consumers with a sense of comfort and simplicity amid volatility.
For
At-Home Activities
There is an increasing demand for at-home activities as consumers spend more time inside.
For
Food & Beverage
There is a need for simple and healthy recipes with limited ingredients that can be made at home during a crisis.
Workshop question
What is one way you could provide your customer with a sense of calm?
Trend signals
Trend signals for Minimalist Entertainment
Trend score 4.4 out of 10, from popularity 67%, activity 56%, freshness 9%.
Popularity67%
Activity56%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Minimalist Entertainment trend
5 featured examples from Mar 26 to Apr 22, 2020CategoryPop Culture
Quarantine Fashion Photoshoots
Bella Hadid's Vogue Italia Shoot Was Captured Via FaceTime
The fashion industry can leverage remote photoshoots and virtual collaborations to adapt to the changing landscape.
CategoryLife-Stages
Minimalist Monochromatic Puzzles
Bgraamiens Puzzle - The Lines is Difficult Yet Entertaining
Opportunity for puzzle manufacturers to innovate and create new challenging designs.
CategoryMarketing
Relaxing Chip-Dipping Videos
The 'Moe's Queso Relaxation' Video Features Eight Hours of Footage
Incorporate immersive and relaxing video content like Moe's Southwest Grill to enhance customer experience and differentiate from competitors.
CategoryTech
Real-Time Music Apps
The Vibe App Uses AI to Curate & Adapt Music for Situational Needs
The music streaming industry can leverage AI technologies to provide personalized and adaptive music experiences.
CategoryTech
Limited-Ingredient Cooking Shows
Daily Kitchen Live Will Focus on Quarantine Friendly Recipes
Opportunity for TV networks and streaming platforms to produce limited-ingredient cooking shows and other quarantine-friendly content.
