Category
Lifestyle
Assisted Choices
Trend cluster
Category
Carbon
Offset
The food and beverage industry adopts carbon-offsetting measures.
3.4
Trend score
Trend
What is the Carbon Offset trend?
Carbon Offset: As carbon-neutral and offsetting production processes take hold in brands trying to limit their impact on the environment, the food and beverage industry is adopting the same processes. Everything from meal kit to water bottle brands are taking on new measures in order to slow down environmental damage.
Insight
The consumer insight behind the Carbon Offset trend
As the stakes for climate change remain high, consumers are increasingly understanding their role in reducing environmental damage through their own consumption habits. These individuals turn to brands that value and prioritize eco-friendly production, so that they can live their lives in the way they're accustomed to, while also minimizing their impact on the environment.
Trend themes
Themes within the Carbon Offset trend
Three behaviours holding the trend together01
Carbon-Offsetting Production Processes
Brands are adopting carbon-neutral and offsetting production processes across different industries to limit their impact on the environment, gaining the trust of eco-conscious consumers.
02
Supply Chain Sustainability
Companies are committing to sustainable supply chains by investing in restoring forestlands and prairie lands, emissions reductions, renewables, and more.
03
Carbon-Neutral Certification
Brands are achieving carbon neutrality certification through the development of a streamlined supply chain, efficient distribution strategies, and the purchase and retirement of carbon offsets.
Industry implications
What the Carbon Offset trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is adopting carbon-offsetting measures, such as net-zero emissions and carbon-positive initiatives.
For
Bottled Water
Bottled water brands are achieving carbon neutrality certification through sustainable efforts in conception and creation of packaging, product and distribution, and purchasing and retiring carbon offsets.
For
Meal Delivery Kits
Meal kit brands are partnering with third-party providers to offset carbon emissions generated from operations, outbound shipping, and corporate travel, minimizing environmental impact and combatting climate change.
Workshop question
How could your brand better prioritize eco-friendly production?
Trend signals
Trend signals for Carbon Offset
Trend score 3.4 out of 10, from popularity 49%, activity 43%, freshness 9%.
Popularity49%
Activity43%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Carbon Offset trend
5 featured examples from Jan 15 to Oct 7, 2020CategoryEco
Carbon-Offsetting Coffees
Zero Carbon Coffee's 12-Ounce Bags Offset 100 lbs of Carbon
Disruptive innovation opportunity: Integrate carbon offsetting initiatives in the coffee industry to promote environmental sustainability.
CategoryEco
Carbon-Offsetting Meal Kits
HelloFresh is Working with Terrapass to Reduce Environmental Impact
Meal kit delivery companies can adopt carbon-offsetting initiatives to reduce their carbon footprint and attract environmentally-conscious customers.
CategoryEco
Carbon-Neutral Water Brands
Evian Has Announced Carbon Neutrality Certified by the Carbon Trust
Potential for creating disruptive carbon-neutral brands and products in the bottled water industry.
CategoryEco
Carbon-Positive Dairy Brands
Horizon Organic will Combat Climate Change with a New Initiative
Dairy brands can look to become carbon positive by implementing regenerative practices, investing in renewable energy, and co-creating carbon offset projects.
CategoryEco
Carbon Neutral Bottled Water Brands
Primo Water Achieves Carbon Neutrality in its U.S. Operations
Disruptive innovation opportunity for bottled water brands to achieve carbon neutrality and demonstrate environmental responsibility.
