Croxsons’ new glass packaging for Eden Mill brand Love Gin is designed with sustainability in mind.
Replacing the gin's existing ceramic bottle with a glass alternative, the glass packaging brand worked with distillery Eden Mill to address past consumer feedback surrounding weight and bulkiness. Creating a more lightweight version of the ceramic bottle, the final result also boasts a lower overall carbon footprint. This is achieved thanks to 18% less glass being used during production.
“By being 100% carbon efficient, we aim to be the first carbon neutral distillery by 2022, so from a sustainability perspective, moving to glass is the right strategy for the business," said Eden Mill co-founder Tony Kelly about the decision to switch to a lighter and more eco-friendly packaging options.
Image Credit: The Drinks Report