Croxsons’ new glass packaging for Eden Mill brand Love Gin is designed with sustainability in mind.
Replacing the gin's existing ceramic bottle with a glass alternative, the glass packaging brand worked with distillery Eden Mill to address past consumer feedback surrounding weight and bulkiness. Creating a more lightweight version of the ceramic bottle, the final result also boasts a lower overall carbon footprint. This is achieved thanks to 18% less glass being used during production.
“By being 100% carbon efficient, we aim to be the first carbon neutral distillery by 2022, so from a sustainability perspective, moving to glass is the right strategy for the business," said Eden Mill co-founder Tony Kelly about the decision to switch to a lighter and more eco-friendly packaging options.
Image Credit: The Drinks Report
Key Themes Behind This Trend
- Sustainable Packaging
- Opportunity for brands to adopt eco-friendly packaging options to reduce carbon footprint.
- Lightweight Packaging
- Creating lighter versions of existing packaging materials to address consumer feedback on weight and bulkiness.
- Carbon Neutral Distilleries
- Distilleries aiming to achieve carbon neutrality by implementing carbon-efficient practices in their production processes.
Where This Applies
- Alcoholic Beverages
- Opportunity for alcoholic beverage brands to explore sustainable packaging solutions for their products.
- Glass Packaging
- Potential for glass packaging manufacturers to develop lightweight alternatives to traditional packaging materials.
- Distilleries
- Distilleries can embrace carbon-efficient practices and eco-friendly packaging to align with sustainability goals.
