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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,539 more

Frontline Support

Brands focus on supporting essential workers in the midst of COVID-19

Trend - As the COVID-19 pandemic continues, people, communities and businesses alike are recognizing the efforts of people on the frontlines--whether that's doctors, nurses or essential workers like grocery store staff. Brands are pushing to support these workers not just in their workplace needs, but in enhancing their quality of life.

Insight - For people who have had to continue their work outside the home, at a time when physical distancing is recommended for public health, risking their personal safety means that the basic functions of society are able to remain up-and-running for everyone else. These individuals require more than support and safety in their professions, but products and services that enhance the quality of their life so they're able to hold on to their mental health.
Workshop Question - How is your brand supporting essential workers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
12,038 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
This Week and Average
Consumer Insight Topics:

Featured Examples

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