Since the beginning of the COVID-19 pandemic, many individuals and brands have showcased their appreciation and support for frontline workers and the Elix Everyday Empowerment Scholarship is a great example of this. The program is intended to provide care and support for frontline workers—from those in the healthcare sector to first responders and women who are "suddenly lacking crucial resources."
As a clinically oriented brand that is focused on menstrual wellness, Elix's Everyday Empowerment Scholarship will equip winners with a six-month supply of the company's Chinese herb-powered Cycle product which is tailored to heal menstrual symptoms over time. Applicants are prompted to submit their stories of how the health pandemic has effected their lives online. Winners are announced on a weekly basis.
Image Credit: Elix
Why This Trend Is Growing
- Frontline Worker Support
- Opportunity to develop innovative programs and initiatives aimed at providing care and support for frontline workers amidst the COVID-19 pandemic.
- Menstrual Wellness
- Potential for disruptive innovation in the menstrual wellness industry by developing new products or services that offer effective solutions for menstrual symptoms.
- Online Storytelling
- Exploration of new digital platforms and technologies to create engaging online storytelling opportunities that allow individuals to share their experiences during the health pandemic.
Industries Being Reshaped
- Healthcare
- Innovative solutions can be developed within the healthcare industry to provide better care and resources for frontline workers.
- Menstrual Products
- New disruptive innovations in the menstrual wellness industry can contribute to improving the lives of women by offering more effective products for menstrual symptoms.
- Digital Media
- Opportunity for the digital media industry to develop new platforms and technologies that facilitate online storytelling and enable individuals to share their experiences in a meaningful way.
