GoPro recently launched a social media challenge in order to encourage people to stay inside during the outbreak of COVID-19. The social media challenge is named #HomePro, and the company is encouraging people to post home video content to social media. Those who post with the relevant hashtag will be eligible for a chance to win a Hero8 Black or Max camera, as well as access to GoPro Pus for a period of five years. GoPro’s contest will run until April 30th.
In order to post content for the challenge, consumers can download the GoPro app and use it to shoot footage. The app is available for both iOS and Android devices, and footage can be posted on any major social media platform including TikTok, YouTube, Facebook, and Instagram.
Image Credit: GoPro
What's Driving This Trend
- Social Media Challenges
- Creating engaging social media challenges can encourage user-generated content and boost brand awareness.
- Staying Inside
- Promoting staying inside through creative initiatives can help maintain social distancing and prevent the spread of diseases.
- Home Video Content
- Encouraging users to share home video content can tap into the growing popularity of user-generated content and increase brand engagement.
Who This Affects Most
- Consumer Electronics
- Consumer electronics companies can leverage social media challenges to increase brand loyalty and drive sales of their products.
- Social Media Platforms
- Social media platforms can benefit from the increased user engagement and content creation that comes with viral challenges.
- Content Creation Tools
- Companies that provide content creation tools and apps can seize the opportunity to attract new users and boost their user base.
