In the midst of the COVID-19 pandemic, photographer Polina Vinogradova debuted the perfect at-home fashion inspiration, appropriately dubbed 'This Is How We Chill.' The quarantine-inspired editorial showcases various at-home outfits from lounge-ready Spring/Summer 2020 pieces from beloved athleisure brands such as 'Sporty & Rich,' 'Nike,' 'Stussy,' and 'Champion. Some notable shots focus on skincare — a growing trend as individuals spend more time inside, reading — a pastime that has increased with the lack of social options, and solo exercise — another popular activity amid social distancing.
The at-home economy has been gaining momentum as more brands launch quarantine-friendly products and services to accommodate the shifting needs of consumers amid the COVID-19 outbreak.
Image Credit: Polina Vinogradova
What's Driving This Trend
- At-home Fashion
- Disruptive innovation opportunity: Develop innovative and comfortable fashion designs specifically tailored for at-home wear.
- Skincare
- Disruptive innovation opportunity: Create skincare products and routines that cater to the increased demand for self-care during periods of quarantine.
- Solo Exercise
- Disruptive innovation opportunity: Design innovative workout equipment and digital fitness platforms to meet the growing demand for home exercise options.
Who This Affects Most
- Athleisure
- Disruptive innovation opportunity: Integrate technology and functional features into athleisure clothing to enhance comfort and performance for at-home activities.
- Publishing
- Disruptive innovation opportunity: Develop digital platforms and subscription-based services that offer curated reading materials for individuals seeking entertainment during quarantine.
- Wellness
- Disruptive innovation opportunity: Create holistic wellness solutions that combine skincare, fitness, and mental health support to address the growing need for self-care during quarantine.
