Category
Business
Assisted Conversion
Trend cluster
Category
Curated
Coping
Subscription boxes specific to crisis management provide help and support.
4.5
Trend score
Trend
What is the Curated Coping trend?
Curated Coping: Times of crisis and chaos can take consumers by surprise. Curating essentials and offering subscription boxes adhering to specific situations is not only helpful during these times, but perhaps necessary to the daily function of some.
Insight
The consumer insight behind the Curated Coping trend
Modern-day consumers who have become accustomed to the instant gratification of Internet culture continue to expect streamlined service, even in times of chaos. This is especially appealing to younger consumers who have come to expect corporate social responsibility from the brands they interact with. Providing direct, straightforward assistance is something these consumers will remember positively.
Trend themes
Themes within the Curated Coping trend
Three behaviours holding the trend together01
Crisis-Specific Subscription Boxes
Curating essentials and offering subscription boxes adhering to specific situations is becoming necessary and appealing to younger consumers.
02
Home Service Subscription
The rise of subscription services for the home provides consumers with convenience and predictable replenishment schedules.
03
Expertise Subscription
Subscription services that provide access to expertise and coaching in specialized areas are becoming more popular and democratizing access to resources.
Industry implications
What the Curated Coping trend means for industry
Where the trend changes the playbookFor
E-commerce
E-commerce companies can provide subscription models to consumers looking for easy access to curated products and services.
For
Home Automation
Home automation and service industries can incorporate subscription models to provide routine services and maintenance to homeowners.
For
Health & Wellness
Health and wellness brands can utilize expertise subscription models to provide access to expert advice and products.
Workshop question
How can your brand provide assistance in times of crisis?
Trend signals
Trend signals for Curated Coping
Trend score 4.5 out of 10, from popularity 66%, activity 61%, freshness 9%.
Popularity66%
Activity61%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Curated Coping trend
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