Subscription boxes specific to crisis management provide help and support
Trend - Times of crisis and chaos can take consumers by surprise. Curating essentials and offering subscription boxes adhering to specific situations is not only helpful during these times, but perhaps necessary to the daily function of some.
Insight - Modern-day consumers who have become accustomed to the instant gratification of Internet culture continue to expect streamlined service, even in times of chaos. This is especially appealing to younger consumers who have come to expect corporate social responsibility from the brands they interact with. Providing direct, straightforward assistance is something these consumers will remember positively.
Insight - Modern-day consumers who have become accustomed to the instant gratification of Internet culture continue to expect streamlined service, even in times of chaos. This is especially appealing to younger consumers who have come to expect corporate social responsibility from the brands they interact with. Providing direct, straightforward assistance is something these consumers will remember positively.
Workshop Question - How can your brand provide assistance in times of crisis?
Trend Themes
1. Crisis-specific Subscription Boxes - Curating essentials and offering subscription boxes adhering to specific situations is becoming necessary and appealing to younger consumers.
2. Home Service Subscription - The rise of subscription services for the home provides consumers with convenience and predictable replenishment schedules.
3. Expertise Subscription - Subscription services that provide access to expertise and coaching in specialized areas are becoming more popular and democratizing access to resources.
Industry Implications
1. E-commerce - E-commerce companies can provide subscription models to consumers looking for easy access to curated products and services.
2. Home Automation - Home automation and service industries can incorporate subscription models to provide routine services and maintenance to homeowners.
3. Health & Wellness - Health and wellness brands can utilize expertise subscription models to provide access to expert advice and products.
