Category
Fashion
Palette Cases
Trend cluster
Category
Emergency
Meal
Organizations and brands are assisting food banks to meet demand during COVID-19.
2.8
Trend score
What's Happening
What is the Emergency Meal trend?
Emergency Meal: Many brands and not-for-profit organizations in North America are joining forces to provide food banks with much-needed supplies and workers during COVID-19. These initiatives introduce some security in meeting the demand for meals, which has significantly increased as the pandemic continues.
Insight
The consumer insight behind the Emergency Meal trend
The levels of food insecurity in communities has exponentially increased since the beginning of the COVID-19 pandemic, creating a demand for more support from the government and brands who are perceived to have the resource capacity to help. While for some consumers, this is a chance to alleviate financial strain from losing their jobs, for others—this becomes an opportunity to help and feel needed during uncertain times.
Evidence
Examples of the Emergency Meal trend
CategoryLifestyle
Emergency Food Box Programs
Feed Ontario's Program Will Deliver Pre-Packaged Boxes to Food Banks
Opportunity for businesses to develop an emergency supply chain management strategy, that ensures essential food service delivery to all communities in times of emergency or disas…
CategoryMarketing
Emergency Meal Deliveries
McLane Global Launched the Emergency Meals-to-You Program
Disruptive Innovation Opportunity: Develop efficient and sustainable systems for sourcing, storing, and delivering emergency food supplies in crisis situations.
CategorySocial Good
Supermarket Food Surplus Donations
Publix to Buy Excess Food From Farmers to Give to Food Banks
Supermarkets can explore new business models that align with social responsibility, such as purchasing surplus foods from farmers and donating them to food banks.
CategorySocial Good
Nutrition Food-Forward Initiatives
Dole Packaged Foods Aims to Provide Access to Healthy Foods
Opportunities for food and beverage companies to participate in healthy food access programs and charitable initiatives.
CategorySocial Good
Emergency Food Programs
The SEED Emergency Food Program is Aiming to Provide 50,000 Meals a Week
Disruptive Innovation Opportunity: Create a disruptive food delivery service that caters specifically to emergency and crisis situations, providing quick and efficient distributio…
Workshop question
How can your brand help in alleviating issues such as food insecurity?
Trend themes
Themes within the Emergency Meal trend
Three behaviours holding the trend together01
Emergency Food Programs
Emergency food programs have gained importance during COVID-19 pandemic to alleviate food insecurity on a global scale.
02
Nutrition Food-Forward Initiatives
Companies like Dole Packaged Food are providing access to healthy food and partnering with other organizations to support seniors and families in underserved areas.
03
Emergency Meal Deliveries
More companies and organizations are partnering to provide emergency meals to children in need, through the help of public-private partnerships such as the one between McLane Global and USDA.
Industry implications
What the Emergency Meal trend means for industry
Where the trend changes the playbookFor
Food Distribution
Food distributors could leverage technology and partnerships to increase real-time access and delivery of emergency food and supplies in high demand.
For
Logistics and Supply Chain
Logistics companies could rethink their supply chains and shipping methods to adapt to the COVID-19 crisis and meet the increased demand for emergency food programs.
For
Health and Wellness
As more companies focus on health and wellness, there are opportunities to support and scale initiatives in food companies, encouraging access to more nutritious alternatives.
Trend signals
Trend signals for Emergency Meal
Trend score 2.8 out of 10, from popularity 45%, activity 29%, freshness 9%.
Popularity45%
Activity29%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
