Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,198 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,198 cutting edge ideas.

Updated Streetwear Branding

TOMBOGO's New Logo Reveal is Supplemented with a Soft Drop

— July 24, 2023 — Marketing
Fashion-minded consumers may have already caught a glimpse of TOMBOGO's new logo—it takes inspiration from the screw head detail in previous designs from the streetwear label. Embracing minimalism and sophistication, the branding image is definitely aesthetically pleasing and can effortlessly produce an eye-catching accent to any silhouette.

According to the founder and designer, Tommy Bogo, the logo has influenced the designs in the Spring/Summer 2024 collection, and it represents a positive symbol for the brand's future. TOMBOGO's new logo release is being supplemented with a collection titled 'Soft Drop.' The highlight of the collection is the heavyweight cotton t-shirts, available in black and white colorways, that feature the new logo in silver. 'Soft Drop' also includes accessories like a belt with a logo-shaped buckle, a silver pin badge, and crew socks with 3D-embossed logos on the ankles.

Image Credit: TOMBOGO, hypebeast, tombogo
Trend Themes
1. Minimalist Fashion - The updated streetwear branding trend reflects a shift towards minimalistic designs, presenting an opportunity for businesses to create sleek and sophisticated fashion products.
2. Logo-inspired Collections - The release of TOMBOGO's new logo and the accompanying 'Soft Drop' collection signifies a trend of brands incorporating their logos into their product offerings, providing an opportunity for businesses to create cohesive and branded merchandise.
3. Embossed Logos - The inclusion of 3D-embossed logos on crew socks in the 'Soft Drop' collection highlights a trend of using innovative techniques to enhance brand logos on fashion items, presenting an opportunity for businesses to create unique and visually appealing products.
Industry Implications
1. Streetwear Fashion - The updated streetwear branding and logo-inspired collections trend present an opportunity for streetwear fashion brands to create impactful and on-trend merchandise.
2. Fashion Accessories - The inclusion of accessories like logo-shaped belt buckles and silver pin badges in the 'Soft Drop' collection indicates a trend of elevated fashion accessories that businesses can capitalize on.
3. Textile Manufacturing - The use of heavyweight cotton for the t-shirts in the 'Soft Drop' collection highlights a trend of prioritizing quality and durability in textile manufacturing, presenting an opportunity for businesses to cater to this demand.
3.3
Score
Popularity
Activity
Freshness