Category
Lifestyle
Functional Indulgence
Trend cluster
Category
Gastrointestinal
Tracking
Health apps are designed to track symptoms of gastrointestinal diseases.
4.4
Trend score
Trend
What is the Gastrointestinal Tracking trend?
Gastrointestinal Tracking: Apps and virtual care that are specifically designed for people with gastrointestinal diseases are on the rise--addressing illnesses like IBS and GERD. These apps both educate and help users track symptoms--allowing them to identify and avoid triggers, and create plans to optimize wellbeing.
Insight
The consumer insight behind the Gastrointestinal Tracking trend
The growth of virtual care and wellness industries has allowed individuals to find community and get ahead of their health, particularly those who have illnesses that are stigmatized. Combining this sense of community with predictive monitoring allows for a personalized approach to healthcare--which isn't always possible in traditional medical settings. Targeted virtual care makes individual lifestyles and needs a priority, while reducing costs for patients.
Trend themes
Themes within the Gastrointestinal Tracking trend
Three behaviours holding the trend together01
Health Apps for Gastrointestinal Diseases
Apps and virtual care that are specifically designed for people with gastrointestinal diseases are on the rise.
02
Virtual Care and Wellness
The growth of virtual care and wellness industries has allowed individuals to find community and get ahead of their health.
03
Predictive Monitoring
Combining virtual care with predictive monitoring allows for a personalized approach to healthcare.
Industry implications
What the Gastrointestinal Tracking trend means for industry
Where the trend changes the playbookFor
Nutrition
Personalized nutrition platforms and dietary apps provide cutting-edge technology to deliver accurate and tailored dietary recommendations.
For
Health Tech
Virtual clinics and AI-powered apps offer comprehensive and accessible care for chronic gastrointestinal problems.
For
Digestive Health
Heartburn tracker apps and gut health apps empower individuals to take control of their digestive health by tracking symptoms and identifying triggers.
Workshop question
How could your brand offer a more personalized approach to its customers' wellbeing?
Trend signals
Trend signals for Gastrointestinal Tracking
Trend score 4.4 out of 10, from popularity 65%, activity 47%, freshness 21%.
Popularity65%
Activity47%
Freshness21%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gastrointestinal Tracking trend
5 featured examples from Feb 10, 2022 to Feb 5, 2024CategoryLifestyle
Heartburn Tracker Apps
The Wonderbelly App Tracks Acid Reflux to Support Better Digestive Health
Tracking apps for digestive health create opportunities for pharmaceutical companies to develop personalized treatment plans.
CategoryLifestyle
AI-Powered Gut Health Apps
The Ayble App Helps People Recognize Their Trigger Foods
The Ayble app represents a disruptive innovation opportunity in the HealthTech industry by combining AI and personalized treatment plans to address gut health issues.
CategoryLifestyle
Digestive Health Apps
Belly Buddy Can Help Users Find Foods Linked to Digestive Issues
Belly Buddy is an innovative health management app that leverages technology to provide personalized insights for digestive health.
CategoryTech
Virtual Gastrointestinal Care Clinics
Salvo Health is an Online Clinic for Those with GI Problems
By using digital technology to provide medical consultations, Salvo Health is one of many digital health startups poised to transform the healthcare industry.
CategoryLifestyle
Medical-Focused Nutrition Apps
Heali Will Provide Boston Heart Patients With Custom Dietary Plans
Nutrition companies can leverage technology to transform their processes and offer customized plans, catering to specific health conditions.
