The classic Polo shirt is classic for a reason and brands like the Los Angeles-based and minority-owned BAOBAB have chosen to specifically specialize in the silhouette. The business emphasizes aesthetics in design, function, and value. Founded by long-time friends Marcellus Alexander III and Brandon Davenport, the brand makes affordable and sustainable apparel available to consumers.
BAOBAB offers the classic Polo shirt in both long-sleeve and short-sleeve versions. There are a number of timeless monochromatic colors for individuals to choose from, as well. The design is resistant to shrinking, fading, odors, and wrinkles thanks to its performance-driven fabric which is sustainable both for the environment and the people who wear the garment.
BAOBAB also boasts a design solution to the phenomenon known as the "bacon collar" with a patent-pending Stay Flat No-Curl collar
Image Credit: BAOBAB
What Makes This Trend Stand Out
- Sustainable Apparel
- Opportunity to disrupt the traditional, fast fashion industry by offering affordable, sustainable clothing options.
- Performance-driven Fabric
- Opportunity to innovate functional textiles for a variety of use cases beyond apparel, such as sports equipment or medical devices.
- Patent-pending Design Solutions
- Opportunity to create and protect new, innovative product features that solve common problems and improve user experience.
Sectors Adopting This
- Fashion Industry
- Opportunity for sustainable, affordable clothing brands to gain market share and disrupt traditional fast fashion brands.
- Textile Industry
- Opportunity for manufacturers to create and sell performance-driven fabrics for various industries beyond apparel, such as sports equipment or medical devices.
- Patent and Trademark Law
- Opportunity for legal professionals to assist inventors in creating, protecting, and enforcing new, innovative product features and designs.
