Trend cluster
Category

Productivity
Peripheral

Peripheral brands are integrating LCD panels on keyboards for productivity.

Large Screen-Equipped KeyboardsIntegrated LCD Screen KeyboardsMultipurpose PC KeyboardsDisplay-Equipped Creator KeyboardsProductive Screen-Equipped Keyboards

Trend

What is the Productivity Peripheral trend?

Productivity Peripheral: Peripheral manufacturers are experimenting with productivity-enhancing keyboards with integrated LCD panels. These keyboards act as an additional monitor for simple tasks, providing quick access to information or apps when needed. These are multipurpose for professional or entertainment use.

Insight

The consumer insight behind the Productivity Peripheral trend

Nearly every consumer who uses a computer for work or entertainment in 2023 has multiple monitors. Additional monitors enhance workplace productivity, while on the entertainment side, monitors provide quick-access to extra content. There is a constant pressure from consumers on both of these sides for products that enhance productivity and entertainment, with brands consistently experimenting with new multipurpose peripherals that combine functions into one device.

Trend themes

Themes within the Productivity Peripheral trend

Three behaviours holding the trend together
01

LCD Panel Integration

Peripheral manufacturers are experimenting with productivity-enhancing keyboards with integrated LCD panels, providing quick access to information or apps when needed.

02

Multipurpose Peripherals

Brands consistently experiment with new multipurpose peripherals that combine functions into one device, catering to consumer demands for enhanced productivity and entertainment.

03

Customizable Keyboards

Innovation lies in the design and features of keyboards, with options for personalization and customization to suit user preferences and aesthetics.

Industry implications

What the Productivity Peripheral trend means for industry

Where the trend changes the playbook
For

Computer Peripherals

Peripheral manufacturers are integrating LCD panels on keyboards, enhancing productivity and providing quick access to information or apps.

For

Consumer Electronics

Consumer electronics startups are creating innovative keyboards with built-in multimedia features such as touchscreen displays and smart trackpads.

For

Digital Creative Tools

Keyboards engineered for digital creatives offer key map configurators and small displays for supporting productivity or aesthetic preferences.

Workshop question

How could your brand reimagine traditional computer peripherals for the modern, productivity-focused consumer?

Trend signals

Trend signals for Productivity Peripheral

Trend score 6.3 out of 10, from popularity 83%, activity 89%, freshness 17%.

Popularity83%
Activity89%
Freshness17%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific