Wakened Apparel grants consumers access to carefree fashion lines and handmade home accessories. The brand is kickstarted by a husband and wife who were looking to fuse their love for art, sustainability, and philanthropy. Through Wakened Apparel, the couple hopes "to lower [their] negative impact, while extending [their] positive impact."
As a result, the carefree fashion lines, which are perfect for the adventurous spirit, as well as the homeware products are ethically made in the U.S. and other countries in accordance with Fair Trade standards. Wakened Apparel contributes to sustainability through recycling and the use of natural, organic fibers. The company produces zero-waste blankets that are tentatively made from 100% post-consumer apparel. In addition, through its product, the ethical business offers growth and support through partnerships with charitable organizations.
Key Themes Behind This Trend
- Carefree Fashion
- Opportunity for disruptive innovation in the fashion industry by creating sustainable and ethically made clothing lines that cater to the adventurous spirit.
- Handmade Home Accessories
- Opportunity for disruptive innovation in the home decor industry by producing ethically made and sustainable home accessories that align with consumers' values.
- Sustainability and Philanthropy
- Opportunity for disruptive innovation in various industries by integrating sustainable practices and philanthropy into business models, allowing companies to lower their negative impact while extending their positive impact.
Where This Applies
- Fashion Industry
- Disruptive innovation opportunity in the fashion industry by embracing sustainable practices and creating carefree fashion lines for the adventurous spirit.
- Home Decor Industry
- Disruptive innovation opportunity in the home decor industry by offering handmade, ethically made, and sustainable home accessories that resonate with conscious consumers.
- Business and Social Impact
- Disruptive innovation opportunity across various industries by integrating sustainability and philanthropy into business models, creating positive social and environmental impact.
