The North Face introduced a Canada-wide charitable initiative that aims to raise funds to increase safety margins for high altitude workers and Nepali climbers by supporting the Khumbu Climbing Center, with the company donating a $1 to the organization for every person that climbs at one of 150 gyms it has partnered with for the initiative.
The initiative will take place on August 18th, in honor of Global Climbing Day. Over the course of the day, both new and experienced climbers will be welcomed to climb walls at one of the gyms The North Face has partnered with. For those wishing to partake in Toronto, the True North Climbing gym in North York will be participating in the initiative. The names and locations of other gyms can be find on The North Face's site, along with sign up links.
In addition to offering free climbing for all, gyms will offer gear giveaways and more for climbers to partake in.
The North Face & Khumbu Climbing Center Joined for a New Campaign
1. Charitable Climbing - Companies can partner with climbing centers to support high altitude workers and climbers, while also raising funds for charitable organizations.
2. Global Climbing Day - Honoring a global day for climbing creates an opportunity for companies to engage with their community and promote charitable initiatives.
3. Partnership Campaigns - Partnerships with local businesses and organizations can help increase fundraising and community engagement for charitable initiatives.
1. Outdoor Recreation - Outdoor recreation companies can partner with climbing centers to promote safety and support for climbers while also engaging with their community.
2. Nonprofit - Nonprofit organizations can use partnership campaigns with businesses to raise funds and awareness for their cause.
3. Retail - Retailers can promote charitable initiatives through partnerships with organizations that align with their brand values, increasing consumer loyalty and engagement.