Offering flowers to Hindu Gods and Goddesses is a common practice in India, but the flowers left behind are polluting India's rivers with toxic pesticides, which is why one organization called Help Us Green is collecting the used petals and turning them into incense.
The clever process recycles the flowers so they can continue to serve a religious and cultural purpose without harming the environment. In addition to the environmental impact, Help Us Green employs 1,200 local women to collect the petals. According to the company, those women who struggled to find work now make more money than their husbands.
The company's website states that over 335,000 kilograms of flower petals have been collected from temples.
Image credit: Help us Green via Facebook