Instagram has already proved to be an immensely helpful tool in marketing and now Pastagram is taking this idea a step further by focusing its eatery almost entirely on aesthetics. Established as a fast-casual pasta shop, this New York-based restaurant attempts to hook in aesthetic-focused millennials by promising "photogenic" details in every dish. The space also adds to this concept as it features hanging plants and a gorgeous mural wall.
While the focus is on aesthetics, Pastagram also manages to innovate in terms of flavor and customization. Presenting customers with a choose-your-own-adventure approach to pasta, the fast-casual eatery offers 12 options for pasta shapes, a collection of sauces, and add-ons. Dessert is also served as the restaurant and includes tiramisu, cream puffs, and chocolate mousse.
Image Credit: Pastagram
What Makes This Trend Stand Out
- Aesthetic-focused Eateries
- There is potential for restaurants to focus on providing Instagrammable spaces and visually appealing dishes, hooking in customers who value aesthetics.
- Customizable Fast-casual Dining
- Fast-casual restaurants can innovate by offering a choose-your-own-adventure approach to menu items, allowing for greater personalization and customer satisfaction.
- Dessert as a Main Offering
- Restaurants can draw in dessert-loving customers by offering high-quality and visually appealing dessert options on the menu, potentially even as a main offering.
Sectors Adopting This
- Hospitality
- Hotels and restaurants can invest in creating visually appealing spaces and menu items, catering to the rise of Instagram-focused food culture and attracting customers who prioritize aesthetics.
- Food and Beverage
- Fast-casual dining chains and independent restaurants alike can innovate by offering customizable menu items and high-quality dessert options on the menu.
- Social Media Marketing
- Businesses can leverage the power of social media platforms like Instagram to promote their visually appealing spaces and menu items, reaching a wider audience and potentially attracting new customers.
