Rihanna's Fenty Beauty knows how to get its fans excited, and the brand's recently announced the 12 days of savage series, serves as just one of the many marketing examples that draws its consumers in.
The event is taking place over the first 12 days of December. Each day, the brand will release one lingerie set, that's been handpicked by Rihanna. This set will remain on sale at a special price for 24 hours, until the next set is selected. This clever marketing move leverages the holiday season and keeps a consumer's eyes on the brand, ensuring that people stay interested in the brand throughout the gift-giving season. In addition, Savage X Fenty will be hosting a giveaway, awarding lucky consumers with secret items.
Image Credit: Savage X Fenty