Savage X Fenty has launched a new ‘Dolled Up’ collection that stars the company’s CEO, Rihanna. The collection focuses on vintage aesthetics, providing consumers with inclusive, size-friendly lingerie in summer-ready colorways like bright orange, baby blue, and mint green. The campaign stars the multi-faceted singer Rihanna sharing garments from the August ‘VIP Box,’ which features camis, shorts, and other low-coverage silhouettes like bralettes, thongs, and more.
Savage X Fenty prides itself on offering bra sizes from 32-46, bra cup sizes ranging from A-H, and underwear sizes from XS to 3XL. Each item features floral detailing as the central motif, and comes priced from $14.95-$69.95 USD. The new Savage X Fenty ‘Dolled Up’ collection is now available on the brand’s website.
Image Credit: Savage X Fenty
What's Driving This Trend
- Inclusive Lingerie
- The rising trend of size-friendly, inclusive lingerie that offers a wider range of sizes and styles presents an opportunity for brands to tap into a more diverse audience.
- Vintage Aesthetics
- The trend towards vintage aesthetics in lingerie offers an opportunity for brands to offer unique and nostalgic designs that stand apart in a crowded market.
- Floral Motifs
- The trend of floral motifs in lingerie design presents an opportunity for brands to incorporate unique and intricate patterns that appeal to a wide range of consumers.
Who This Affects Most
- Lingerie Industry
- As the demand for size-inclusive and unique lingerie grows, the lingerie industry has an opportunity to tap into a more diverse audience and offer innovative designs that stand out from the competition.
- E-commerce Industry
- The growing trend towards online shopping for intimate wear presents an opportunity for e-commerce businesses to offer a wider range of sizes and designs and increase customer satisfaction.
- Fashion Industry
- As lingerie fashion evolves to become more inclusive and diverse, the fashion industry can play a role in promoting body positivity and empowering women through their designs.
