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Dream-Like Body Spray Ads

Axe's Burn Out Ad Takes Viewers on a Whimsical Laundromat Adventure

— October 8, 2018 — Marketing
Dream-Like Body Spray Ads -- Axe's Burn Out ad Takes Viewers on a whimsical laundromat adventure
Axe is continuing to target teenage boys in its 'Burn Out' ad and tapped a 22-year old Dutch DJ and influencer to do so. In its latest campaign a laundromat doubles as a portal to a dream-like world.

The ad is set to the tune of 'Burn Out,' an energetic new song from the DJ, Martin Garrix, who makes a cameo in the final scene. In the ad, a teenage boy is attempting to impress a girl at the laundromat and while he's shy at first, his confidence quickly builds upon a simple application of Axe's body spray. The boy then travels through the laundry machine and is launched into a series of whimsical worlds. In each world, he searches for the girl from the laundromat.

By the end of the four-minute ad, the boy finds the courage to say hello to the girl.
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