LG's 'What's it Gonna Take' ad campaign pokes fun at celebrity influencer culture, as it follows a man named Ryan who tries to resist getting a new phone, even as an impressive group of celebrities attempt to convince him otherwise.
Ryan kicks off the ad by complaining about his slow phone, to which his friend says "Ryan just get a new phone already. What's it gonna take? Do you need a celebrity to convince you." This creates a star-studded series of events, as Aubrey Plaza and Queer Eye's Jonathan Van Ness appear to show their disapproval of Ryan's refusal to get a new phone.
The clever ad shows off the capabilities of the LG G7 ThinQ and humorously proposes that consumers finally swap out their dated phones.