LG's 'What's it Gonna Take' ad campaign pokes fun at celebrity influencer culture, as it follows a man named Ryan who tries to resist getting a new phone, even as an impressive group of celebrities attempt to convince him otherwise.
Ryan kicks off the ad by complaining about his slow phone, to which his friend says "Ryan just get a new phone already. What's it gonna take? Do you need a celebrity to convince you." This creates a star-studded series of events, as Aubrey Plaza and Queer Eye's Jonathan Van Ness appear to show their disapproval of Ryan's refusal to get a new phone.
The clever ad shows off the capabilities of the LG G7 ThinQ and humorously proposes that consumers finally swap out their dated phones.
Pushy Celebrity Phone Ads
More Stats +/-
Augmented Reality Scavenger Hunts
Live-Stream Smartphone Stands
Whimsical Holographic Design Identities
Lanyard Phone Cases
Powered Smartphone Stabilizers
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.