Influencer marketing has become quite the popular method to drum up interest in a brand but can come with a high price tag, so 'Fantap' aims to help enable a low-cost alternative.
The service works by asking your customers to post about the product they purchased on social media sites like Instagram and rewarding them with a perk for doing so. This could help to effectively boost your brands marketing capabilities without having to spend ample money on influencers, which doesn't necessarily connect your business with the right consumers.
'Fantap' comes as a more organic method to grow your business by focusing on the sales you're making and helping to incite more repeat purchases for a longterm relationship with customers.
Key Themes Behind This Trend
- Organic Influencer Marketing
- There is a growing trend towards using organic methods, like Fantap, to efficiently boost brand marketing capabilities without having to spend ample money on influencers.
- Customer Rewards Programs
- Businesses that use customer rewards programs, like Fantap, can help to incite more repeat purchases for a long-term relationship with customers.
- Social Media Discounts
- The trend towards using social media discounts, like those provided by Fantap, for sales growth and effective brand marketing is on the rise.
Where This Applies
- Marketing and Advertising
- There is a disruptive innovation opportunity in the marketing and advertising industry for companies that offer low-cost alternatives like Fantap to help businesses drum up interest in their brand.
- Ecommerce
- The eCommerce industry can benefit from using companies like Fantap which encourage more repeat purchases for a long-term relationship with customers through customer rewards programs.
- Social Media Marketing
- Businesses that want to optimize their social media marketing strategies and incorporate customer rewards programs can utilize services like Fantap for greater sales growth and ROI.
