The new Jack Link’s beef jerky has been unveiled in the UK as part of the brands move to help educate consumers and keep them feeling confident in their choice of the premium meat product.
The packaging features a streamlined look and proudly conveys nutritional information on the front including the 100% lean beef profile and the high protein content that it contains. The packages also feature a heritage-inspired design that conveys a sense of rusticity to the consumer and help them to recognize, in a subtle way, the rich history of the brand.
Speaking on the new packaging, Marketing Manager at Jack Link's, Pavan Chandra, said, "We think this brand new packaging will be more appealing to our consumers. Following the launch of our biltong range earlier this year, we are keen to provide shoppers with a more streamlined look and feel for the full Jack Link’s snacking range, making it easier for shoppers to identify our brand."