This New Dr. Oetker Buttercream Style Icing is Ready-to-Use
Michael Hemsworth — October 20, 2018 — Lifestyle
The Dr. Oetker Buttercream Style Icing is being launched by the brand as a new lineup of toppings for your homemade desserts that can be used in a multitude of different ways to expedite your preparation processes.
The icing is reported to be rich, smooth and perfect for spreading overtop of your cakes or being used to pipe out custom frosting designs. The premixed formula addresses the increasing number of consumers who are heading back into the kitchen to prepare their own meals and recipes, but who need a hand with finishing things off to speed up the process.
Explaining the new Dr. Oetker Buttercream Style Icing, Heard of Marketing for Cake and Dessert at Dr. Oetker UK, Riccardo Panichi, said, "We’ve worked hard to make sure our buttercream-style icing is more in line with the British taste than the current offering on the market. Our product has a smooth but firm texture, ideal for both topping and filling bakes. We’re so confident consumers will love its velvety, delicious taste that we’re offering a money back guarantee."
The icing is reported to be rich, smooth and perfect for spreading overtop of your cakes or being used to pipe out custom frosting designs. The premixed formula addresses the increasing number of consumers who are heading back into the kitchen to prepare their own meals and recipes, but who need a hand with finishing things off to speed up the process.
Explaining the new Dr. Oetker Buttercream Style Icing, Heard of Marketing for Cake and Dessert at Dr. Oetker UK, Riccardo Panichi, said, "We’ve worked hard to make sure our buttercream-style icing is more in line with the British taste than the current offering on the market. Our product has a smooth but firm texture, ideal for both topping and filling bakes. We’re so confident consumers will love its velvety, delicious taste that we’re offering a money back guarantee."
Trend Themes
1. Artisan-quality Premixed Icings - Expanding on the market demand for convenient baking products by offering ready-to-use artisan-quality premixed icings.
2. Homemade Dessert Preparation - Catering to the increasing number of consumers who are cooking at home by providing premixed icings that simplify the process of finishing desserts.
3. Custom Frosting Designs - Meeting the demand for personalized and creative dessert decoration by offering premixed icings that can be easily piped out for custom frosting designs.
Industry Implications
1. Food and Beverage Manufacturing - Creating opportunities for manufacturers to develop and market convenient premixed icing products to cater to the growing interest in at-home baking.
2. Bakery and Pastry - Providing new opportunities for bakeries and pastry shops to offer a wider range of ready-to-use premixed icings, enabling them to meet the needs of time-conscious customers.
3. Consumer Packaged Goods - Allowing consumer packaged goods companies to capitalize on the trend of at-home cooking by introducing innovative premixed icing products that provide convenience and quality.
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