New York-based menswear brand Outlier collaborated with 3D digital artist Hirad Sab to refresh the product page for its top-selling Slim Dungarees.
As Sab is known for creating captivatingly immersive dystopian worlds with a high degree of technical skill, the artist created images for the product page centered around "industrial ruinism." The unusual way the denim jeans for men are presented in an unfamiliar, post-apocalyptic setting help to underline the high-performance features of the jeans and remind consumers that the durable denim style—touted as a "21st century take on jeans—is well-equipped to handle whatever life throws at it.
While the product page uses artful images to set itself apart, consumers are still able to view other pertinent information on sizing, color options and fabric with ease.
Key Themes Behind This Trend
- Industrial-ruinism Marketing
- Using dystopian, post-apocalyptic imagery to market fashion or other consumer goods.
- Collaborative Art Marketing
- Partnering with artists or creatives to create immersive and thought-provoking marketing campaigns.
- Performance-focused Marketing
- Emphasizing the high-performance features of a product using unique marketing techniques.
Where This Applies
- Fashion Industry
- Fashion brands can collaborate with digital artists to create marketing campaigns that set them apart from competitors and evoke a sense of dystopian style and innovation.
- Consumer Goods Industry
- Companies can use collaborative and immersive marketing campaigns to showcase the durability and dependability of their products, while also creating a unique and memorable experience for consumers.
- Art and Design Industry
- Digital artists and designers can partner with various industries to create visually striking and innovative marketing campaigns that break away from traditional branding techniques.
