New York-based menswear brand Outlier collaborated with 3D digital artist Hirad Sab to refresh the product page for its top-selling Slim Dungarees.
As Sab is known for creating captivatingly immersive dystopian worlds with a high degree of technical skill, the artist created images for the product page centered around "industrial ruinism." The unusual way the denim jeans for men are presented in an unfamiliar, post-apocalyptic setting help to underline the high-performance features of the jeans and remind consumers that the durable denim style—touted as a "21st century take on jeans—is well-equipped to handle whatever life throws at it.
While the product page uses artful images to set itself apart, consumers are still able to view other pertinent information on sizing, color options and fabric with ease.
Dystopian Denim Marketing
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Outlier's Slim Dungarees Product Page Depicts "Industrial Ruinism"
- By: Laura McQuarrieOct 17, 2018