Diversity in storytelling is an unavoidable factor in the movement for equality, as is inclusivity in any other field. Netflix attempts to call attention to this with its latest campaign which is aptly titled 'Make Room' and is created by Portland-based agency Red & Co.
The video is shared on Netflix's social platforms and it spotlights Uzo Aduba who plays Suzanne Warren in the streaming service's hit show 'Orange is the New Black.' The campaign strongly promotes diversity in storytelling by advocating for greater inclusion of writers, actors, producers, and directors in color within the parameters of the Netflix platform.
The 'Make Room' campaign is a wake-up call for a specific portion of the creative industry that has recently seen hopeful breakthroughs of inclusive practices.
What's Driving This Trend
- Diversity in Storytelling
- Opportunity for platforms to prioritize and promote diverse voices in content creation.
- Inclusive Practices in Creative Industry
- Potential for new initiatives and strategies to encourage greater diversity and inclusion in the creative field.
- Advocacy for Diversity
- Growing demand for brands and companies to actively support and promote diversity and representation in their storytelling.
Who This Affects Most
- Streaming Services
- Opportunity for streaming platforms to curate and promote diverse content and talent.
- Advertising and Marketing
- Opportunity for companies to create campaigns that advocate for diversity and inclusivity.
- Media and Entertainment
- Opportunity for the industry to respond to the demand for diverse stories and representation in TV and film.
