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McDonald's Belgium Celebrates Pride With a Package-Inspired Rainbow Flag

 - Jun 12, 2019
References: press.tbwagroup.be & mcdonalds
McDonald's Belgium recently launched a redesigned rainbow flag to celebrate inclusion for Gay Pride. The flag is made from pre-existing product packaging, which were already vibrant and colorful.

McDonald's has previously celebrated Pride with colorful packaging in the past, but McDonald's Belgium has outdone itself with the alluring flag. The flag features packaging for 'Big Mack,' '9 McNuggets,' 'Snacks,' 'Royal,' and 'Filet-O-Fish.' The colors included are red, orange, yellow, green, blue, light blue, and purple, which makes up the traditional pride flag rainbow. The campaign features a woman enclosed in the flag in front of a Belgian Pride Brussels flag.

Inclusivity and diversity is a growing movement among consumers, so McDonald's Belgium inclusive flag will spark brand loyalty. Mcdonald's Belgium hopes to celebrate "Good Moments For Everyone."

Image Credit: McDonald's Belgium