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Chipotle Celebrates Inclusivity With 'Love What Makes You Real'

 - Jun 10, 2019
References: newsroom.chipotle & qsrmagazine
Renowned Mexican-style restaurant, Chipotle celebrates inclusivity with the Launch of their 'Love What Makes You Real' campaign for the month of pride. The campaign includes branded tees and hats.

Chipotle has been a supporter of the LGBTQ+ community for over 20 years and won Forbe's 2019 'America's Best Employers for Diversity.' The company values an open and aware culture, which they have cultivated through an unconscious bias training for field leaders. Chipotle plans to incorporate the training with all new employees in the near future.

For each item sold from the collection, Chipotle will donate a portion ($10.50 for shirts and $7 for hats) to The Trevor Project which is the largest suicide prevention and crisis intervention for the LGBTQ+ community. Chipotle will also host fundraiser supporting local LGBTQ+ nonprofits and have a presence at marches across the country.

Image Credit: Chipotle