Bonobos is an ecommerce brand that prides itself on sharing "better-fitting menswear and an easier shopping experience"—and to spotlight its unique take on fashion and fit for men, Bonobos has launched what it is calling 'Project172.' As its name suggests, Project172 involved hiring 172 diverse models to show off how Bonobos pants fit men of all different shapes, ages, sizes, races and identities. With this initiative, Bonobos also sees itself sparking a dialogue on "the evolution of masculinity, and the power of diversity and inclusivity."
As a direct-to-consumer business, Bonobos sets itself apart by producing stylish, medium-rise trouser designs that boast curved waistbands that comfortably fit the natural waist and trimmer cuts through the thighs to reduce bunched waistbands and bagginess.
While there has been an increase in inclusivity and diversity specifically within the world of womenswear over the past few years, Bonobos is now helping to bring the same level of representation to menswear.