In an effort to overcome its controversial last month, the Italian fashion house, Gucci has launched a series of diversity plans, including a campaign entitled 'Gucci Changemakers,' which is offering a community fund and a scholarship program.
The community fund will offer a $5 million investment, with these funds being donated to "non-profits that benefit communities of color in North America.” To ensure the selected non-profits have a great long-term impact on the community, it will be led by a council of "cultural figures and changemakers." Meanwhile, the brand's newly introduced scholarship program will offer $20,000 USD to deserving students with an interest in fashion. In addition to both of these efforts, Gucci is launching a third leg of the program that enables employees to take paid time off to volunteer for specific programs.
Image Credit: STEVEN “SWEATPANTS” IRBY
What Makes This Trend Stand Out
- Diversity Plans
- Creating diversity plans and initiatives within fashion houses to promote inclusivity and reduce controversy.
- Community Fund
- Establishing community funds to invest in non-profits that benefit communities of color and drive positive change.
- Scholarship Program
- Introducing scholarship programs to support deserving students interested in pursuing a career in fashion.
Sectors Adopting This
- Fashion
- Implementing diversity plans and initiatives to address inclusivity issues in the fashion industry.
- Non-profit
- Exploring opportunities to partner with fashion houses and secure funding from community funds to benefit communities of color.
- Education
- Collaborating with fashion houses to develop scholarship programs and support aspiring fashion students.
