Champion launches the new '100 Years for the Team' global campaign alongside Magic Johnson to share its journey over the past century. The athleisure label highlights the meaning of being a team this year from a variety of different angles -- capturing the perspective of different clubs, teams, and crews worldwide. Throughout 2019, Champion will honor different teams through its social media channels, special products, events, website, and partnership projects. Some select teams will also get a centennial anniversary video.
To launch the start of the milestone campaign, the label showcased a feature film starring Magic Johnson. He explains his own journey and reflects the elements that make up what it means to be a great and cohesive team. Champion also encourages teams to share their own team-centric stories online using the hashtag #Champion100 for the opportunity to be featured in an upcoming centennial video or an exclusive product.