Champion launches the new '100 Years for the Team' global campaign alongside Magic Johnson to share its journey over the past century. The athleisure label highlights the meaning of being a team this year from a variety of different angles -- capturing the perspective of different clubs, teams, and crews worldwide. Throughout 2019, Champion will honor different teams through its social media channels, special products, events, website, and partnership projects. Some select teams will also get a centennial anniversary video.
To launch the start of the milestone campaign, the label showcased a feature film starring Magic Johnson. He explains his own journey and reflects the elements that make up what it means to be a great and cohesive team. Champion also encourages teams to share their own team-centric stories online using the hashtag #Champion100 for the opportunity to be featured in an upcoming centennial video or an exclusive product.
Why This Trend Is Growing
- Global Athletic Anniversary Campaigns
- Athletic brands creating global campaigns to celebrate their anniversaries and connect with different teams and clubs.
- Social Media Engagement for Teams
- Champion's use of social media to engage with teams and capture their stories presents opportunities for platforms and businesses to offer more custom social media tools for teams.
- Team-centric Marketing
- The emergence of team-centric marketing presents opportunities for sports businesses to develop more personalized and customized team gear, products, and promotions.
Industries Being Reshaped
- Athletic Clothing and Accessories
- The athletic clothing and accessories industry can benefit from creating innovative team-centric products and merchandise.
- Sports Social Media Platforms
- Sports social media platforms can provide unique digital tools for connecting teams and promoting their stories to a wider audience.
- Sports Marketing and Advertising
- Sports marketing and advertising industries can take advantage of the team-centric marketing trend by developing strategies that involve engaging with teams directly through their products and promotions.
