DOZO Tea Has a Playful Identity Thanks to Gerhard Human & DOERS

 - Nov 26, 2018
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Cape Town-based creative Gerhard Human works alongside French design agency DOERS on a playfully whimsical comic campaign for DOZO Tea.

The project consists of a number of illustration that pay homage to the tea-making process. With distinct roots in Japanese culture, the images boast some interesting characters. One is a robot — a clever nod to the digital age. Thanks to this little quirk, Gerhard Human is able to infuse the traditional with a sense of contemporary flair. The comic campaign depicts the entire process — from gathering the herbs from the fields and refining the blends with exceptional precision to the product's arrival on shelves and first contact with consumers.

The playful Japanese comic campaign is released as DOZO Tea's introduction to the market.