Following the success of its most recent Misdo Meets confectionary collaboration series, Mister Donut has once again teamed up with Kyoto tea merchant Gion Tsujiri on another Misdo Meets Gion Tsujiri collection.
Unlike the previous collection, which featured several matcha treats, the new Misdo Meets Gion Tsujiri lineup revolves around hojicha, or roasted green tea. Unlike matcha, hojicha has more of a nutty, roasted flavor and boasts a deep brown hue. Mister Donut has created two tasty confections using the roasted tea ingredient, including the chewy Nama Pon de Ring Uji Hojicha and the kinako (roasted soybean powder) sugar-dusted Nama Pon de Ring Uji Hojicha Kinako.
The new hojicha collection is available now until late May, alongside the brand's matcha collection as well.
Image Credit: Mister Donut
Key Themes Behind This Trend
- Roasted-green-tea-trend
- Exploring the growing popularity of hojicha as a unique flavor in confectionery collaborations.
- Nutty-roasted-flavor-trend
- Embracing the trend of incorporating nutty and roasted flavors in innovative dessert creations.
- Tea-infused-confections-trend
- Tapping into the trend of infusing traditional teas like hojicha into modern confectionery products.
Where This Applies
- Food-and-beverage-industry
- Opportunities for food brands to experiment with unique tea flavors like hojicha in pastry collaborations.
- Confectionery-industry
- Potential for confectionery companies to differentiate by incorporating novel ingredients such as roasted green tea into their product lines.
- Retail-industry
- Retailers can capitalize on the tea-infused confections trend by showcasing hojicha-themed treats to attract tea enthusiasts.
