ELLE magazine's April cover this year featured "handwritten" notes from the cover star, Kim Kardashian West, personalized for 50,000 select magazine subscribers.
Quad/Graphics, a global marketing solutions business, worked with ELLE to launch this highly creative, tech and data-driven personalized campaign. “While this campaign was focused on engagement and the reader-experience, the future potential of digital technology is compelling as it provides both publishers and marketers the ability to leverage their data to create personalized messages, images and offers in print advertising,” said Brian Hickey, Senior Vice President of Sales at Quad/Graphics.
As advancements like personalized subscription magazine covers develop, new growth opportunities for print media do too – functioning as a direct response to the more personalized engagement that digital media offers.
Photo Credit: ELLE