'Elle' Has Announced It Will No Longer Promote Products with Real Fur
Colin Smith — December 6, 2021 — Eco
References: elle & businessoffashion
'Elle,' the France-based women's fashion magazine, has announced that it will become a fur-free fashion magazine by January 2023. Elle has 45 different editions across the globe, and as of January 2022, 33 of these editions will not feature real fur whether in Elle content or sponsored advertising.
In addition to eliminating fur promotion from its magazine, Elle has noted that its company values are shifting to be more climate-focused and less damaging to the ecosystem. Removing fur from Elle magazine is a part of this change, but this new policy is also meant to send a message to the luxury clothing industry, one that says luxury clothes makers should be aware of the environmental damage caused by harvesting fur for clothing. Elle is not the first entity in the luxury fashion world to ban the use of fur as more and more companies follow this trend.
Image Credit: Shutterstock
In addition to eliminating fur promotion from its magazine, Elle has noted that its company values are shifting to be more climate-focused and less damaging to the ecosystem. Removing fur from Elle magazine is a part of this change, but this new policy is also meant to send a message to the luxury clothing industry, one that says luxury clothes makers should be aware of the environmental damage caused by harvesting fur for clothing. Elle is not the first entity in the luxury fashion world to ban the use of fur as more and more companies follow this trend.
Image Credit: Shutterstock
Trend Themes
1. Fur-free Fashion - More fashion brands and publications are shifting towards fur-free products and content, creating opportunities for alternative and sustainable materials.
2. Eco-friendly Company Values - Companies are increasingly adopting climate-focused values, creating opportunities for sustainable practices and products.
3. Luxury Fashion Shift - The luxury fashion industry is facing pressure to become more environmentally and ethically sustainable, creating opportunities for disruptive innovation in materials and production methods.
Industry Implications
1. Fashion - As more fashion brands and publications become fur-free and eco-friendly, opportunities arise for alternative materials, sustainable practices, and innovative designs.
2. Textile Manufacturing - As the demand for alternative and sustainable materials increases in the fashion industry, textile manufacturing can capitalize on this trend by developing new materials and production methods.
3. Luxury Goods - As the luxury fashion industry shifts towards more environmentally and ethically sustainable practices, there is an opportunity for disruptive innovation in luxury materials and production methods.
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