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BMW Created a "Fully Sustainable Car Catalog" for Its i3 Model

 - Mar 23, 2018
References: adweek
To promote its electric i3 model, BMW created a promotional automotive catalog that it calls the "world’s first fully sustainable car catalog." While recycled paper is a component in the catalog, the design also includes a range of other repurposed materials, such as everything from chip wood and rubber to marble and tarp from what was once a BMW billboard.

The BMW i3 is an exceptional all-electric car that takes much more than just materials into consideration. When it comes to production, the chassis of the vehicle is built with water power and the sheep raised nearby the plant in Germany produce the wool that's used for some of the car's textiles.

As the vehicle is one that takes a unique approach to sustainability, the catalog helps to tell the inspiring story of its many components.