Model Tao stars in 'Label,' a BEAUTY SCENE editorial exclusive that is captured by photographer Karolina Harz. She poses in a wardrobe of casual and eye-catching pieces from designer and fast fashion labels -- including Top Secret, Ila Mak and God Save Queens among others.
In addition to its youthful wardrobe picks by stylist Ewa Michalik, Label by Karolina Harz spotlights playful hair and makeup by Aga Brudny. Brundy opts for natural cosmetics like brushed and full brows, eye gloss and minimal foundation but amps up the bare looks with sticker applications. These range from googly eyes along with splattered paint print stickers placed around the face and eyes. Other fun stickers featured in the series include alphabet, dessert-inspired and star-shaped applications.
Image Credit: <a target="_blank" rel="nofollow" href="http://www.karolinaharz.com/">Karolina Harz</a>
Key Themes Behind This Trend
- Sticker Beauty
- Incorporating stickers into makeup looks as a form of self-expression in the beauty industry.
- Label Fashion
- Using a mix of designer and fast fashion labels in a single look or outfit for editorials and brand campaigns in the fashion industry.
- Natural Makeup
- Focusing on minimal and natural makeup with occasional pops of color or creativity in the beauty industry.
Where This Applies
- Beauty
- Opportunity for beauty brands to create sticker-inspired makeup accessories and promote a DIY approach to application.
- Fashion
- Opportunity for fashion brands to showcase a mix of designer and fast fashion pieces in their campaigns and editorials for a more unique and attainable look.
- Stationery
- Opportunity for stationery or sticker brands to collaborate with makeup and fashion brands and offer custom sticker sets for promotional purposes.
